Getting the Most Out of the TA Brand Portal

Wondering what you can find in the TA Brand Portal? Want to know how the portal can support you, how to request a new material, or who to reach out to with questions and/or requests? Start here!



Our new Talent Acquisition Brand Portal brings together all of our Corporate and TA brand/marketing resources in to one central location, and enables you to request the creation of pre-defined assets with the support of our Asset Champions.

Use the top navigation to explore the resources we've compiled for your use:

Branding: Overview of the Corporate brand, brand training, and frequently requested assets (Abbott signature/logo, PPT templates, iconography, etc.). Talent Acquisition voice and resources, an overview of our request and approval process (including timelines!), and immediate access to myPath trainings previously presented by your Marketing team.

Note that once you've clicked on a subfolder of "Branding," including "Corporate Guidelines and Resources," "TA Resources and Process," and "Abbott Digital and Social Media," there is a right-hand menu as well. For instance, under "Branding - Corporate Guidelines and Resources," you will land on "Corporate Brand Overview," but you will see on the right 3 additional pages with further information ("Corporate Guidelines and Downloads," "Corporate Brand Training," and "Frequently Asked Questions").




Approved Materials: Access to previously approved print and digital assets. This is limited right now with some sections being empty, but as our Asset Champions create materials and they are approved, they will be moved here so everyone will have access to all materials created/approved globally.

Image Library: View and download brand-compliant images pre-selected by your Regional Brand Leads. These are the images your Asset Champions will have access to for the creation of assets. If there is an image in the Corporate WebDAM that is not represented here that you would like included, please reach out to your Regional Brand Lead to have it added.

Support: Find your respective marketing contact quickly and start an email with the click of a button! In this section, you can also find your Asset Champion(s) who you can work with to create pre-defined common assets/marketing materials. Click here to learn more about the types of assets the Asset Champions can assist you with, versus what types of materials you should continue to request through your Regional Marketing Lead.